CPX

Our objective was to remove the elements that dated the identity, such as the typography, the horizontal lines, the italic format, and the silver outline. First, the CPX type was redrawn to create a more extended letterform that instilled a sense of travel. The small X felt more like a multiplication sign so it was increased to match the CP. The size relationship between CPX and company name and the identity’s configuration were adjusted to make it more structurally balanced.