An internal review asked whether the current identity should change, but with no strong desire for a new identity. However, we were asked the identity could be refreshed. While improvements were found refining the out dated, strangely weighted letter C, it still proved an awkward shape. It was agreed that the symbol was not salvageable. We felt the Concord typography was visually strong enough to represent the company as a simple wordmark. Subtle ways were explored to give the typeface more impact and customization and thin strokes were cut out of several letters. A black bar as added to house the word Security and create a strong underline. This solution proved popular because the client saw the potential to change the word within the bar as they branched out into other areas.