For many people, building a website is seen as a single project with a clear start and finish. This approach will not deliver lasting results. Serengeti advocates a “life cycle” approach to web marketing that utilizes continual testing, learning and enhancement. We bring together many disciplines to form a continuous path of improvement that deliver ongoing results.

PrintInformation Architecture

Heuristics and usability reviews
User personas and card sorts
Site map development

Content Development
Content audits and recommendations
Messaging strategies
Page writing and editing
Search engine optimization (SEO)

Website Design
Brand analysis and refresh
Visual reviews
Design improvements
Site re-skinning
Complete site redesigns

Content Management
CMS installation and maintenance
Theme development
WordPress plug-ins
Drupal module integration
User training and work flow

Online Marketing Programs
Email marketing programs
Adword campaigns
Social media strategies

Analytics reports and recommendations
Landing page optimization
A/B splits and multi-variance testing