Serengeti was tasked with a straight-forward request. Reduce the complexity of the cube symbol because not everyone recognized it as a cube. Simplification involved reviewing the implications of removing the dimensional shading affect, which would always create reproduction and consistency issues. With the shading removed, we explored colour variations for the sides of the cube to retain that transparent feel. One other issue Serengeti noticed was the off-balance look of the cube as the top leaned towards the name. This was solved by rotating the cube so the top leaned away. At the request of the client, the final item was to format the name in all capital letters and colour it charcoal grey.